After the training the code got equipped with shapes made by real fashion designers and with colours, pattern and fabrics from the Google Fashion Trends Report, nature, arts and culture.


All resulting in the first ever example of personalised fashion design at scale, with the skill to create an almost infinite amount of virtual fashion designs.

 

 
 

 
 

THE LAUNCH

Project Muze debuted at the fashion trend show Bread&Butter in Berlin.

Here, the digital experience was translated into a physical environment with interactive stations and a showcase of three real-life fashion items. Each inspired by an international fashion blogger and crafted by a professional fashion designer.