Project Muze

The future of fashion - powered by machine learning

A fashion experiment by Zalando & Google



“Karl Lagerfeld and John Galliano need to be brave now.”



For decades, the fashion industry has been producing standardised styles with designers for billions of different personalities

The idea

A fashion experiment that uses Machine Learning to create bespoke virtual fashion designs.

Together with Google, Zalando developed an interactive experience that offers users bespoke fashion designs based on their individual passions, preferences and personalities.

In other words, a machine that designs unique fashion ideas especially for you.